Evelyn Schubert

Communications Strategist & Creative Director

I am a Berlin-based Creative Director, writer, and communications strategist with a passion for crafting narratives that constructively shape our society. Throughout my career, I’ve worked with non-profits, NGOs, and mission-driven organizations to amplify their voices on issues such as social and environmental sustainability, equity and justice, political participation, and education.

Most recently, I led Communications & Marketing at the Falling Walls Foundation for the Creative Bureaucracy Festival — the largest festival for public sector innovation. Before that, I was Creative Director and CEO of werk21 Kommunikation, where I led strategic communications and integrated campaigns for NGOs, foundations, and political actors on issues including human rights, remembrance culture, sustainability, and education.

My experience stems from a diverse background in design, art, storytelling, photography, philosophy, and computer science. My personal philosophy revolves around the transformative power of storytelling. I see stories not just as narratives, but as catalysts capable of reshaping our world.

Expertise

  • Executive Leadership
  • Business Growth & Strategy
  • Project Management & Delivery
  • Strategic Communication
  • Campaign Strategy & Design
  • Corporate Identity
  • Marketing Strategy
  • Visual Ideation & Illustration
  • Typography & Print Production
  • Icon & Logo Design
  • Color Management
  • UX & UI Design
  • Photography & Visual Storytelling
  • High-end Retouching
  • Video Production & Post-Processing

Philosophy

Six principles guide my work:

  1. Design is not decoration.
    It is a way of thinking, organising and communicating.
  2. Great design feels effortless.
    It supports the message without competing for attention.
  3. Simplicity creates clarity.
    Every element should earn its place.
  4. Technology serves people.
    It should make experiences more useful, accessible and humane.
  5. The experience belongs to the user.
    Design begins with their needs, context and perspective.
  6. Content comes first.
    I can make anything look good, but what makes it work is knowing exactly what it’s for.

Service

My clients range from NGOs, foundations, software companies, architects, interior designers, film production companies, startups, public sector innovators, and the occasional “Lost Dog” flyer for a friend in need.

I can help you with all things communications, strategy, and creative direction. With global communication erasing all barriers between clients and creative solutions, I’m essentially right next door.

Adobe PS, Ai & InD
Adobe PR & AE
WP, HTML & CSS
UX, UI & XD
Photography, HER, Lighting, CM
AI Agents & Management, LangChain, RAG, Generative AI

Why not say

Got a question? Have a project? Just want to say hi?
Write me a message via contact form below!

Evelyn Schubert drawing