Evelyn Schubert
Communications Strategist & Creative Director
I am a Berlin-based Creative Director, writer, and communications strategist with a passion for crafting narratives that constructively shape our society. Throughout my career, I’ve worked with non-profits, NGOs, and mission-driven organisations to amplify their voices on issues such as social and environmental sustainability, equity and justice, political participation, and education.
Most recently, I led Communications & Marketing at the Falling Walls Foundation for the Creative Bureaucracy Festival — the largest festival for public sector innovation. Before that, I was Creative Director and CEO of werk21 Kommunikation, where I led strategic communications and integrated campaigns on issues including human rights, remembrance culture, sustainability, and education.
My experience stems from a diverse background in design, art, storytelling, photography, philosophy, and computer science. My personal philosophy revolves around the transformative power of storytelling. I see stories not just as narratives, but as catalysts capable of reshaping our world.
Philosophy
These principles shape how I approach every project—from the first strategic question to the final piece of communication.
Communication is a public act.
The stories we tell shape what people notice, value, question and do. My goal is to contribute to that conversation in a meaningful way.
Stories can change what feels possible.
They shape how we understand society, responsibility and our capacity to act. The best stories expand that sense of possibility rather than narrow it.
Strategy gives creativity direction.
Strategy creates focus; creativity creates resonance. Together, they turn ambition into something people understand, remember and act on.
Complexity deserves care.
The challenges we face are rarely simple. Good communication makes them accessible and relevant without losing what matters.
Clarity builds trust.
Communication should be precise, useful and easy to navigate. Clarity is not about reducing substance; it is about making substance available.
Impact matters more than visibility.
Attention alone is not change. What matters is whether understanding and momentum outlast the campaign, not simply the applause it generates.
How I Can Help
Wherever you are starting from—a first idea, a new direction, a growing body of work, or a project ready to be made—I can help you give it clarity, direction, and form.
Strategy & Creative Direction
I help organisations work out what they want to say, who needs to hear it, and how to say it so it stays with people. I then guide the campaign, brand, and creative decisions that bring it to life.
Storytelling & Writing
From press and media materials to websites, scrollytelling features, and campaign copy, I write and edit the words that carry an idea, keeping them clear even when the subject is not simple.
Brand & Visual Identity
I develop visual identities that give organisations a recognisable, consistent presence, from logos and brand systems to style guides, typography, and icon systems.
Cross-Media Production
I turn ideas into websites, publications, campaigns, photography, and video, combining creative direction with hands-on production from concept and design to print, retouching, and post-production.
Project Management & Collaboration
I structure complex projects, facilitate workshops, coordinate teams, agencies, and specialist partners, and keep an eye on the details: budgets, timelines, feedback, and delivery.
Why not say
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